Toronto seems to be falling in love with Analytics recently, so it seems like a good idea to put together a quick and dirty Google Tag Manager analytics implementation guide for marketers and developers. I’m not going to spend a lot of time explaining what, for example, an “event” is in Google Analytics; I’ll instead …
Switching to Google Tag Manager for Google Analytics Read More »
This is kind of an advanced article in the SEO space, so I’m not going to make an attempt to address the little things. If you’re struggling with the details, try to just step back and consider it strategic, even though the strategy itself is data heavy. I remember working with a weight loss company …
Advanced SEO: Pareto Pages, Content Classifications & Market Demand Read More »
Bounce Rate. I think it’s a dumb metric, for the most part. It’s so dumb that there’s no point in “improving it” until you’ve fixed the way it’s reported. Here’s what I mean: Person A visits my website. They spend 30 minutes reading my wonderful blog post and then they close the window. They get …
How to Improve Bounce Rate (Tracking) in Google Analytics Read More »