I write articles like this as part of my learning process. I may not explain every concept because that’s not what I was learning while writing the article. If you like learning with me and can Google, “What is an API,” then this is the right place for you! If my rambling inspired you, connect …
Learning How to use the ChatGPT API with Google Sheets & Apps Script Read More »
After over five years of running Delta Growth, a Toronto-based digital marketing agency with a six hour work day and twenty full time employees, I feel very confident in saying that this was a hilariously easy gift for my business partner and I to give our team. I know that from the outside the six …
Toronto seems to be falling in love with Analytics recently, so it seems like a good idea to put together a quick and dirty Google Tag Manager analytics implementation guide for marketers and developers. I’m not going to spend a lot of time explaining what, for example, an “event” is in Google Analytics; I’ll instead …
Switching to Google Tag Manager for Google Analytics Read More »
This is kind of an advanced article in the SEO space, so I’m not going to make an attempt to address the little things. If you’re struggling with the details, try to just step back and consider it strategic, even though the strategy itself is data heavy. I remember working with a weight loss company …
Advanced SEO: Pareto Pages, Content Classifications & Market Demand Read More »
I believe in Karma. It’s not one of those beliefs that pulls me into a temple, and I don’t genuinely believe that I’ve got a bank account for good deeds and good happenings in the future somewhere, but it’s a useful belief. I like to do positive things just because I can, but when I’m in a …